October 14-16, 2020 | NYC Metro Area (Weehawken, NJ)

Profit from your Platform

This event experience is for established coaches, consultants, and speakers who want to discover how to host PROFITABLE events (live and virtual) that fill you and your attendees with JOY.

You deserve to be highly-paid for your brilliance, not just in your programs and services, but also at your live events.

This event is going to teach you the ins and outs of hosting awesome events AND how to make a sh!t-ton of money in the process.

At Time & Freedom LIVE!, you will plan your next event and we will talk real numbers, so you know exactly how to be profitable before the event even starts–whether it’s a multi-day event, a workshop, a conference, or a retreat.

Who is this event for?

Established coaches and consultants who:

  • Want to discover how to host profitable events, in-person or virtually.
  • Want in-depth education on profitable event design and what it takes to be highly-paid for your brilliance.
  • Want to experience a FUN, interactive live event experience, and meet other kickass business owners while doing so.  
  • Want to use #JoyFirst as THE guiding principle when building a business and Time & Freedom lifestyle.  

If you love showing up live for your peeps, and desire to be HIGHLY PROFITABLE when hosting events, Time & Freedom LIVE! is for you.

If you can relate to any of these situations, first breathe. Then, know that nothing is “wrong”.

If you don’t really understand your numbers, and wonder why you keep hosting events and NOT making money, Time & Freedom LIVE! is for you.

If you know your numbers, and are making some profit, but you want to make MORE MONEY and have a BIGGER REACH, Time & Freedom LIVE! is for you.

If you don’t know HOW to host a PROFITABLE and MEMORABLE live or virtual event experience, Time & Freedom LIVE! is for you.

If you know your numbers, but you are not happy with the PROFIT MARGIN after the event, Time & Freedom LIVE! is for you.  

If you have DREAMED of hosting events, but the thought of doing so has completely overwhelmed you, Time & Freedom LIVE! is for you.

Lots of people are teaching how to speak and how to put on events, but few are showing you HOW TO BE PROFITABLE when hosting events. At Time & Freedom LIVE! you will learn what you need to create events that fill you and your attendees with JOY and are PROFITABLE every time you host them.

When you attend this interactive training, you will:

  • Plan a real event on paper (crayons, sticky notes, and other inspiring materials included!). This is all about the dreaming phase AND the doing phase.
  • You will learn the ins and outs and HOW-TOs of hosting a profitable event from the very beginning.   
  • Design your Signature Event Experience. This experience is what makes your event super-special and connects deeply to your audience, so they remember you and your events forever.  
  • Discover the power in Story Marketing, so that you can use story to engage and enroll your peeps into your event, long before they gather with you live.
  • Participate in Shannon’s world-famous Founder’s Dinner experience. We’ve got an incredible, delicious, one-of-a-kind experience awaiting you on Day 2: The Founder’s Brunch.
  • Create your Energy Event Collage in a workshop with Minette on Day 3. Now that you’ve done the thinking and the planning, it’s time to get creative and design your original Event Energy Board. Dr. Minette Riordan will guide you through an innovative, creative process to help you capture the visual essence of your event dreams.
  • Partake in local learning experiences where you will receive inspiration and knowledge. These experiences have been chosen specifically to help you get into the flow of #JoyfulMarketing and think “outside your usual marketing box”.
  • Feel empowered with strategies and tools you will practice using on-location and continue to apply when you return home, so that you create your next phase of business growth and transformation with a #WealthMindset.

Embrace your New York state of mind!

Time & Freedom LIVE! is taking things to a whole new level this year with an immersive event experience!

I love the diversity of New York City. And over the past year, I have fallen even more in love with “the city” from across the Hudson River in New Jersey.

All kinds of people–from every walk of life can be found here–making the most of their lives, businesses, and all the opportunities the area has to offer. There is a freedom here to be who you already are (fricking freeing!) and create the life you want. The energy is calm, yet dynamic, from this side of the river.

Most people learn best through hands-on experience and application. That’s why we have created an event rich with EXPERIENTIAL learning and a JOYFUL vibe.

You are attending to discover how to host profitable events and how to market them in a way that lights you up with joy. During our time together, we will workshop, mastermind, and participate in multiple immersive experiences with one another, so you have real-life inspiration for building your own profitable, custom event.


During your three-day immersive experience, we are going to take you on joyful, eclectic, and truly authentic New York journey. We will provide you the space to create, expand and design your personal platform for being profitable AND experiencing more Time & Freedom in your business.

Thursday, October 17th:

We will be opening our event with an intimate dinner experience and private comedy show. We’ll kick the whole night off with a Welcome Cocktail Reception, where you’ll meet your colleagues and start building relationships right away. This dinner will be modeled after Shannon’s sold out monthly Founders Dinners. It’s themed and interactive. You are in for a treat!

The hands-on training and workshop sessions are designed to take you on a step-by-step journey through every aspect of hosting your own live, profitable event. You’ll leave with a Profitable Platform Roadmap and YOUR Next Steps.

Wednesday, October 14th:

  • 9:00A:  Registration & Networking

  • 9:30A: Identifying Your Profitable Platform with Shannon 

  • 11:00A: 5 Keys to creating Profitable Live Events or Retreats while Living Out Your #BucketList Dreams with Natalee Fox

  • 11:45A: Group Breakouts and Q&A with Natalee

  • 12:30P: Lunch on your own and Seek & Find Inspiration Scavenger Hunt

  • 1:45P: The How-Tos of Planning Your Profitable Platform with Shannon

  • 4:00P: Profitable Platform Hottie Seat 

  • 4:45P: Day 1 Wrap-Up

Thursday, October 15th:

  • 9:00A: Arrival & Networking

  • 9:30A: Founder’s Brunch with Shannon

  • 11:00A: 5 Key Messages to Share Your Mission & Lead a Movement with Dana Magnus

  • 11:45P: Group Breakouts and Q&A with Dana

  • 12:30P: Lunch on your own and Seek & Find Inspiration Scavenger Hunt

  • 2:00P: Marketing Your Profitable Platform with Shannon 

  • 4:00P: Group Breakouts and Q&A with Shannon

  • 4:45P: Day 2 Wrap-Up

Friday, October 16th:

  • 9:00A: Arrival & Networking

  • 9:30A:  Crafting Your Profitable Platform Signature Experience with Shannon 

  • 11:00A: 5 Keys to Activating Your Creativity to Create Deeper, More Playful Experiences for Your Event Attendees with Minette Riordan

  • 11:45A: Group Breakouts and Q&A with Minette

  • 12:30P: Lunch on your own 

  • 2:00P: Energy Event Collage Workshop with Minette

  • 4:00P: Profitable Platform Closing Ceremony with Shannon & Natalee

Who is M. Shannon Hernandez?

I am passionate about helping people make a shit-ton of money in their business. Why? Because you deserve to be paid for your brilliance. Period.


Earlier this year, a colleague pointed out a super-power I had been neglecting:

  • In 2017, I hosted the first Time & Freedom LIVE! In New Jersey. It was an amazing experience for myself and the 67 attendees. I walked into that event already in the green at $12k in profit—and after the event, my PROFIT total was $140k.
  • Since then, I have gone on to host events online via Zoom, namely the Joy|Money Matrix + Marketing Alignment Intensives. For the 8 months, I hosted these virtual events in 2018, I made between $18-$24k EACH MONTH.
  • In February of 2019, I took 8 ladies to Costa Rica with me for my annual Emerge Retreat. My profit from that event was $24k.
  • I flipped the virtual learning model on it’s head in November of 2019 and introduced Workshop Week to my Facebook Group. In the first four months, I brought in $200k by teaching via Facebook Live. The revenue keeps growing–and more importantly–I’m reaching more and more coaches and consultants who desire more time and more financial freedom by doing marketing their own joyful way.

My superpower? I know my numbers. I know how to host interactive experiences and profitable events. When she told me this, it was like a ton of bricks hit me in the head. DUH!

It was also then that I turned my creative energy to helping my clients host profitable events. I tested out what I was doing to make sure it was working. And sure enough, when I taught my clients how to understand event numbers and plan experiences that filled them and their guests with JOY–they made a shit-ton of money too.

All of this got me thinking–geez, for those who love hosting live events, why aren’t more people profitable at them? I took a look at the market. It seems everyone and their sisters are teaching HOW to host events, but very few are teaching HOW TO HOST PROFITABLE events.

BINGO! Time & Freedom LIVE! 2019 is THE interactive event experience for established coaches, consultants, and speakers who want to discover how to host PROFITABLE events that fill you and your attendees with JOY.

Meet Your Speakers

Engage with experts who will transform the way you think about hosting events, creating wealth, and the mindset needed to help you build a business that gives you ultimate time and freedom.

Natalee Fox | The Travel Concierge

Natalee Fox is not your ordinary travel consultant. With 26 years as an expert in the Travel Industry, Natalee is your Bucket List Chic! She is passionate about helping her clients live out their Bucket List vacation dreams and finding joy through travel! Natalee’s clients refer to her as their personal Travel Magician, taking care of every detail of their vacation journey from beginning to end and beyond, allowing them to have a magical, once-in-a-lifetime experience. When Natalee is not helping her clients see the world, or traveling herself, she loves to spend time with her husband and high school sweetheart and their amazing kids! Natalee loves all things Disney, to go to movies, host game nights, and read fictional books! From November through the end of the year you will find Natalee spreading Christmas Joy everywhere she goes!

Topic: 5 Keys to creating Profitable Live Events or Retreats while Living Out Your #BucketList Dreams

Discover how to create that dream event you’ve always wanted to host in your business AND be profitable. After this session, you will walk away with a road map to planning your next #BucketList Retreat!

  • Understand how to strategically select the location and timing of your retreat
  • Discover how to build out your activities and inclusions while dreaming BIG and creating experiential events for your clients.
  • Learn why using industry experts save you time, money, and creates joy in your retreat planning process

Minette Riordan | Mindful Patterns

Dr. Minette Riordan is a modern day Renaissance woman: Artist, writer, award-winning entrepreneur and advocate for creativity as essential to the well-being of all people and our planet. She has built several successful businesses, worked with thousands of business owners and published 3 books including her best seller The Artful Marketer. Minette is the founder of the Conscious Creativity Method™, a simple and effective transformational process for helping others to activate their creativity. She believes that when we are all working in our highest and best creative genius, we can solve all the world’s problems.


5 Keys to Activating Your Creativity to Create Deeper, More Playful Experiences for Your Event Attendees

You possess an innate creative brilliance. Have you forgotten how creative you are or wonder how to use your creative brilliance to engage others at your live events? During this session you will discover specific ways to add more creativity and more play to your live events. Doing this creates a richer, more well-rounded and enjoyable experience for you attendees. Happy, engaged attendees means more sales for you.

During this interactive and playful session:

  • Discover why adding creative play to your live events will boost sales.
  • Understand the 5 elements that fuel your creativity and your prosperity.
  • Learn specific creative activities that you can incorporate at any live event to boost engagement, embodiment and empowerment.

Dana Magnus | MKTG Brand

Dana Magnus is the CEO / Creative Branding & Marketing Strategist of The MKTG Brand and Speaker, Retreat Host, and Movement Leader. She leads her tribe with mission-driven marketing while changing the world aligning with Ethical Business Leaders & the B Corporation Movements.

Efficiency and planning are her jam. She loves asking challenging questions in order to create a marketing plan that empowers you to sell sell sell the human way & believes that all businesses can be used as a force for good.

Dana Magnus thrives when working with socially conscious entrepreneurs who have a specific calling, encouraging them to share parts of themselves and what they care about on social media, in their networking activities, and across all brand & marketing touch points through #MISSIONDRIVENMARKETING.


5 Key Messages to Share Your Mission & Lead a Movement

Fulfill your marketing gaps & personal ambitions to want to be a world-leader using mission-driven – marketing before you even take on a new customer! Have the effect on others that you are a strong movement leader that makes you irresistible to want to work with!

  • Discover the step by step process to express the importance of your mission in any social media, video, or live marketing touchpoint
  • Learn how to lead a MOVEMENT out of your business, so your community cultivates in complete alignment with where you are going, no matter if you pivot or the world changes
  • Create a sustainable system so you never run out of things to talk about pertaining to your big mission

Venue & Accomodations

Our 3 day event will take place at the amazing Envue, Autograph Collection hotel by Marriott, 550 Avenue at Port Imperial, Weehawken, New Jersey 07086.

This luxurious and intimate riverfront hotel comes with wall to wall and floor to ceiling windows providing ample natural light and beautiful Manhattan skyline views creating the quintessential New York experience. You’ll have the perfect space to dream and create your profitable event.

Travel & Hotel Details

As an attendee you will have access to our own Travel Concierge to help you with your flights, hotel, and parking reservations should you need assistance. Please reach out to Natalee Fox at (801) 713-9955 or natalee@thetravelconcierge.net and she will take care of you.

Airport Arrivals/Departures

  • You must arrive by Tuesday evening, October 13th, as we will begin promptly at 9:00AM on Wednesday, October 14th.
  • Our event will conclude by 5:00PM on Friday, October 16th. Please plan your departure flights accordingly.
  • Closest Airport is Newark (EWR) – Approximate Cab fare from airport to event hotel is $60

Hotel Accommodations:

We have secured a special group rate at the lovely Residence Inn by Marriott which is located next door to the Envue Hotel. This rate is only available until September 13th, and is based on a first come first serve basis, so please contact Natalee at (801) 713-9955 or natalee@thetravelconcierge.net and she will take care of you.


Daily Parking Charges at either Envue or Residence Inn is $8/hr or $22/daily

Raving Fans

Check out the 2019 Time & Freedom LIVE! Highlight Reel!


Everyone in my community is a VIP. Welcome aboard!

Ticket options:

Note: Tickets are non-refundable, and non-transferable. You will be added to our email list upon registration where you will receive your welcome email and occasional updates.

Need help deciding if this event is for you?

Please reach out via email with any questions you may have–and we will take it from there..

Shannon Hernandez is onto something BIG with her idea that not everyone needs to market their business in the same way. Who says you need to send a newsletter, if you are stronger in person, or love podcasts? I love Shannon’s idea so much, I begged her to teach a master class for my Write Club community. Our members ADORED her class – it was the best master class we’ve done all year. She’s a master teacher and her message frees us all from the idea that we all ‘should’ do marketing the same way.

– Stella Orange

I coach a group of online entrepreneurs on a weekly call. We are always looking for people who can enhance our groups’ knowledge of how to build successful online businesses. Shannon did a training for us on how content marketing works and more importantly why it is crucial to the growth of any business. Her knowledge and understanding of content marketing is unsurpassed. Everyone on the call walked away with an action plan to grow their businesses. Shannon is the real deal! She approaches content marketing from an authentic and heart-centered place. If you want to know how to build your business organically using content marketing, Shannon is the go-to expert you need in your corner.

– Monique Cunningham

It was a no-brainer to have Shannon speak at my 3-day event for entrepreneurs and wow, did she deliver value! Feedback from the event places Shannon as one of the highlights for attendees. Not only is she an amazing speaker to work with behind-the-scenes, she is committed to serving the audience with stellar content. She’s a dynamic, authentic, and inspiring speaker with solid content that empowers your audience to learn something tangible, not just be inspired for a short time.

I’ve also hosted Shannon on virtual talks for my community and the energy, passion, and value she brings in person also transfers beautifully online.

If you are looking for a no-fluff, authentic, value-driven speaker who over-delivers and is amazing to work with, have Shannon be a part of your event. It’s been an absolute pleasure to have Shannon be a part of my events. My audience loves her and so do I!

– Angella Johnson

Shannon Hernandez is a rock star! She was recently a speaker for our Allied Professional Women group and our attendees raved about how much they took away from the talk. Everyone left more motivated with a full list of to-dos and resources to help them boost their marketing efforts to grow their business.

She was a brilliant speaker and her presentation was very interactive. Her background allowed her to relate to any industry and easily engaged our diverse group of professional women.

Shannon was a true pleasure to work with in preparation for the event. She was responsive and professional. With our breakfast meeting starting at 8:00 am, she was prompt and prepared, making the early Monday morning run smoothly. She is truly an expert in her field and I would highly recommend Shannon as not only a speaker, but also a resource!

– Stacy Francis